Just Design Stuff is now Howl.
The name and website are new, but the team, experience and relationships behind the business remain the same. This is not a change in ownership or an attempt to leave our past behind. It is a clearer expression of where the agency has been heading for some time.
When Just Design Stuff began, the name gave us room to explore. We worked across brand, design, digital and marketing projects, building the experience and partnerships that shaped the agency. As the business developed, our work became increasingly focused on ecommerce: helping ambitious brands build better Shopify stores and continue improving them after launch.
Eventually, the name stopped telling the whole story.
The businesses we work with do not need design in isolation. They need clear thinking, useful technology and creative work that contributes to growth.
That might mean shaping a new Shopify store, moving an established business onto the platform, improving conversion, strengthening retention or connecting the different parts of an ecommerce operation. The work is collaborative and ongoing. It brings strategy, design, development and marketing together around the same commercial goal.
Just Design Stuff described where we started. Howl better describes the confidence, energy and focus of the agency we are building.
Howl is shorter, more distinctive and easier to remember. More importantly, it gives our joined-up approach a stronger identity.
It reflects a team that is comfortable making itself heard, but still knows when to listen. A team that can bring different disciplines together without adding unnecessary layers. And a team that wants its work to create momentum, not simply look good at launch.
The new identity is bolder because our focus is clearer. We help ecommerce businesses build, move and grow on Shopify.
Our name, visual identity and website have changed. We have also made our offer clearer around the three stages where we can make the biggest difference:
Bringing those services together makes it easier to understand how we work and where we can help. A website launch is rarely the end of the job. It is the point where real customer behaviour begins producing useful evidence. The strongest ecommerce businesses keep learning, testing and improving, and our team is set up to support that whole journey.
The important parts.
Howl is still the same independent team, with the same people and the same commitment to doing useful work well. Existing projects, agreements and relationships continue as normal. Howl is a trading name of Just Design Stuff Limited, so the legal company behind the agency has not changed.
Clients will still get direct access to the people doing the work. We will still ask difficult questions when they need asking, explain our thinking clearly and focus effort where it can make a meaningful difference.
We are proud of everything built under the Just Design Stuff name. It gave us the experience, clients and confidence to reach this point. Howl is the next stage of that story, not a reset.
The new brand gives us a clearer platform for the future: one team helping ecommerce businesses build, move and grow on Shopify.
There will be more useful thinking shared through our Insights, more work showing what joined-up ecommerce support can achieve and continued investment in the skills needed to help our clients grow.
So, welcome to Howl.
Same team. Sharper focus. A name built for what comes next.
If you are planning a new Shopify store, considering a move to the platform or looking for the next stage of growth, talk to our team.
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