One team for every stage of Shopify growth.
Howl helps ambitious product businesses build, move and grow on Shopify. We bring strategy, design, development and ongoing optimisation together around one commercial goal: helping more of the right customers buy. That means fewer handovers, clearer priorities and work that keeps moving after launch. From our Yorkshire studio, we partner with brands across the UK as a practical extension of their team.
Everything your store needs. Pulling in one direction.
Built for launch. Set up for what comes next.
A new store is only the starting point. Through Howl Growth, we keep improving the customer journey, performance and channels around it. Priorities are reviewed regularly, so the work stays focused on the opportunities most likely to make a commercial difference.
Growth stalls when the store gets in the way.
Small points of friction compound across the customer journey. Common problems include:• Products that are difficult to find or compare
• Pages that leave important questions unanswered
• Slow, inflexible stores that are difficult to manage
• Marketing channels working without a joined-up plan
We identify the friction, agree the priorities and fix the issues that matter most.
How Howl builds better ecommerce
We bring every decision back to the customer and the commercial goal.• Structure the store around how people browse and buy
• Make product value clear at every important step
• Design mobile-first experiences that reduce hesitation
• Build flexible Shopify foundations for future growth
• Measure performance and keep improving after launchEverything works together as one ecommerce system.
Why we build in Shopify
Shopify is purpose-built for selling online. Clean architecture, powerful integrations and performance that holds up under pressure.
So we spend our time increasing revenue, not maintaining workarounds.
How we work with our clients
That’s why we work closely with our clients at every stage of the project, from early strategy through to launch and beyond.Our team becomes an extension of yours, bringing together strategy, design and development to deliver work that drives real growth.
The numbers say plenty. Our clients say the rest.
"A huge thank you to the team at Howl! They created a fantastic new website for our festival, Tribfest, and we're delighted with the finished result. They understood exactly the look and feel we wanted, and we'd happily recommend them to any business."
"The team at Howl are fantastic to work with and really know their stuff when it comes to digital marketing. They've been a pleasure to work with, and we'd happily recommend them to any business looking to increase leads and grow online. Thanks again!"
"Howl created our new eCommerce website, replacing our outdated site from 2011. They also manage our Google Ads and social media campaigns, and we're already seeing great results. Thanks to the whole team, we're looking forward to even better results in the future."
.svg)
.svg)
.svg)
.svg)
.svg)
