Shopify growth & optimisation

A Shopify growth team for everything after launch.

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A modern logo of google
Built around your business.

A full team, without the cost of building one.

Howl gives growing ecommerce businesses direct access to Shopify, design and creative specialists without the cost of building an internal department. We work alongside the people running your business, turning commercial priorities into store improvements, campaigns and sharper product presentation.

What your store needs next, handled by one team.

Some months it’s a landing page. Others it’s a product launch, packaging refresh or a conversion problem hiding in plain sight. We bring the right mix of thinking and doing without sending you between different suppliers.

That can include:

• Shopify improvements and landing pages
• Product launches, campaigns and ecommerce creative
• Brand, packaging and sales assets
• Ongoing strategic direction and prioritisation
• Conversion reviews and customer journey improvements

Every month starts with the commercial priority, not a predetermined list of deliverables.

Useful when the work never really stops.

After launch, ecommerce creates a constant queue of improvements, campaigns and decisions. We give you a team that already understands the store, the brand and what the business is trying to achieve.

What that gives you:

• Clear monthly priorities
• One team that understands the store and the brand
• Flexible capacity as the work changes
• No recruitment or additional management overhead
• Direct access to the people doing the work

We don’t sell hours and wait for a list.

We look for the work that will make the greatest commercial difference, agree the priority with you, then get it designed, built and live.

• We use the store, customer behaviour and your priorities to decide what matters next.

• Consistent design across campaigns, brand and website.

• We look at the commercial result, learn from it and choose the next move.

Our Results

The numbers say plenty. Our clients say the rest.

2.4x
Inbound website traffic
+12%
Ticket conversion
100%
Mobile-responsive optimisation
150k+
Festivalgoers reached
"A huge thank you to the team at Howl! They created a fantastic new website for our festival, Tribfest, and we're delighted with the finished result. They understood exactly the look and feel we wanted, and we'd happily recommend them to any business."
Dempsey Faulkner
Operations
+600%
Website users
+400%
Website enquiries
73k+
Campaign impressions
+190%
Increase in ROAS
"The team at Howl are fantastic to work with and really know their stuff when it comes to digital marketing. They've been a pleasure to work with, and we'd happily recommend them to any business looking to increase leads and grow online. Thanks again!"
Mark Butters
Managing Partner
+60%
Website visits
4x
Online sales
100%
Product range online
9.2
Google Ads ROAS
"Howl created our new eCommerce website, replacing our outdated site from 2011. They also manage our Google Ads and social media campaigns, and we're already seeing great results. Thanks to the whole team, we're looking forward to even better results in the future."
Mike Kitchen
Owner

The right amount of team, without unnecessary overhead.

We agree the commercial priorities first, then shape the right mix of Shopify, design and creative support around them. You get defined monthly capacity, a clear roadmap and people responsible for keeping the work moving.

Three ways to work with Howl every month.

Every partnership gives you direct access to the people doing the work, agreed monthly priorities and capacity you can plan around. Choose the level that matches the pace of your business.

Store Support
Reliable support for established Shopify stores
For businesses that need regular store improvements and creative support without building an internal team.

Includes:
  • 15 hours of dedicated monthly capacity
  • Shopify updates and landing pages
  • Campaign and product-launch creative
  • Brand, packaging and sales support
Growth Partner
A planned programme of store, brand and campaign improvement
For businesses with an active ecommerce roadmap, regular campaigns and clear growth ambitions.

Includes:
  • 30 hours of dedicated monthly capacity
  • Conversion and customer journey improvements
  • Shopify development and landing pages
  • Ecommerce creative, brand and packaging
Embedded Team
High-capacity support for
businesses moving quickly
For businesses with major launches, busy trading calendars or more work than their internal team can comfortably handle.

Includes:
  • 50 hours of dedicated monthly capacity
  • Priority Shopify design and development
  • Campaign, brand and packaging delivery
  • Senior strategic direction and monthly planning

Our free storefront review follows the journey a new customer takes, from first impression to product decision. You’ll receive three useful observations: what’s helping, what’s getting in the way and where we’d start.

Frequently Asked Questions

A few things teams usually ask us.

⁠Can you handle all aspects - design, website, social media, etc?
Yes. We support brands and marketing teams across branding, campaigns, print, packaging and design-led websites.  We work alongside your existing marketing setup rather than replacing it, acting as your creative arm to keep things consistent, on-brand and moving. The goal is to make your team’s life easier, not add another layer of complexity.
What makes this better than hiring in-house?
How involved do I need to be?
Do you offer a trial or short-term option?
⁠Is there a minimum contract length?
How do I know which package is right for my business?
What if I need more hours one month?
Do I get a dedicated account manager?
Can I change my package later?

Common Questions

Haven’t found what you’re looking for? Contact us

1. What services do you offer?
2. How does the design process work?
3. What is your pricing structure?
4. How long does a typical project take?
5. Can you work within my budget?
6. How can I get started with your services?
Frequently Asked Questions

What businesses usually want to know before we begin.

Can you handle the store, brand and campaign work together?
What makes this better than hiring in-house?
How involved do I need to be?
Do you offer a trial or short-term option?
⁠Is there a minimum contract length?
How do I know which package is right for my business?
What if I need more hours one month?
Do I get a dedicated account manager?