Your brand doesn’t stop at the checkout.
A great Shopify store is only one part of how customers experience your brand. What they see in their inbox, what arrives at their door and how your products show up in the real world all contribute to the same experience.
Our design team works across the touchpoints that matter most to e-commerce brands, from branding and packaging to email, retail POS, campaigns and print.
It means the thinking behind your store can carry much further. One brand, one clear direction, designed consistently from first click to delivery and beyond.
Build a brand people want to buy from.
A strong e-commerce brand needs more than a good logo. It needs an identity that customers can recognise, connect with and remember, wherever they encounter it.
We create complete brand identities and visual systems, from logos, typography and colour through to art direction, imagery, iconography and brand guidelines. Whether we’re building something new or refreshing an established brand, we create an identity designed to work across every part of the customer experience.
We also think about where the brand needs to go next. From your Shopify store and email to packaging, campaigns, social and retail, we build flexible identities that can grow with the business while remaining consistent and recognisable.
Give every new collection its own moment.
A new collection is more than a set of products. It’s an opportunity to create something fresh around your brand, tell a new story and give customers a reason to take notice.
We develop the creative direction behind each release, from collection identities, concepts and art direction through to the individual assets needed to bring it to market. That can include Shopify graphics, email, social, advertising, lookbooks, print, packaging and in-store materials.
Everything is considered as one connected launch. It gives your team a complete creative toolkit while making sure the collection feels consistent wherever customers see, discover or ultimately buy from it.
Carry your brand beyond the checkout.
Packaging is one of the few opportunities an online brand has to become something customers can physically hold, open and remember. Done well, it can turn receiving an order into another meaningful part of the customer experience.
We design everything from product packaging, labels and sleeves to shipping boxes, inserts, tissue, stickers and the wider unboxing experience. Whether we're developing a complete packaging system or extending an existing identity, everything is designed to feel unmistakably part of the same brand.
We also think about how packaging works commercially and practically. That means creating flexible systems that can work across different products, ranges and collections while remaining consistent as your business grows.
Make every inbox feel like your store.
Email is one of the most valuable channels an e-commerce brand owns, and one of the most frequent ways customers interact with it. We make sure those interactions feel every bit as considered as the Shopify store they lead back to.
We design everything from promotional campaigns and product launches to newsletters and automated flows, creating a visual system that gives your team the flexibility to communicate regularly without losing the character of your brand.
That can mean developing a complete email design system from scratch, refreshing an existing one or creating the ongoing campaign assets needed to keep the channel feeling fresh, recognisable and connected to everything else your customers see.
Bring your brand into the real world.
For brands selling both online and offline, the experience shouldn’t change when a customer walks into a store. Your physical presence should feel every bit as considered and recognisable as the brand they experience online.
We design point-of-sale, displays, signage and promotional materials that bring your brand into physical retail environments. From permanent branded materials to seasonal promotions and product launches, we create everything needed to communicate clearly and consistently in-store.
Whether you operate your own locations or sell through retailers and stockists, we make sure the brand customers encounter on the shelf connects naturally with the experience they see online.
Print with a purpose.
FSome of the most useful brand touchpoints still exist away from the screen. The right piece of print can help customers discover products, understand what makes them different and experience your brand in a more tangible way.
We design catalogues, lookbooks, product literature, sales materials and other printed collateral that supports how your products are marketed and sold. From one-off pieces to complete ranges of branded materials, everything is designed as an extension of your wider identity.
We focus on creating print that has a clear job to do, combining strong creative with practical thinking to produce materials people actually want to pick up, use and keep.
Why we build in Shopify
Shopify is purpose-built for selling online. Clean architecture, powerful integrations and performance that holds up under pressure.
So we spend our time increasing revenue, not maintaining workarounds.
How we work with our clients
That’s why we work closely with our clients at every stage of the project, from early strategy through to launch and beyond.Our team becomes an extension of yours, bringing together strategy, design and development to deliver work that drives real growth.
The numbers say plenty. Our clients say the rest.
"A huge thank you to the team at Howl! They created a fantastic new website for our festival, Tribfest, and we're delighted with the finished result. They understood exactly the look and feel we wanted, and we'd happily recommend them to any business."
"The team at Howl are fantastic to work with and really know their stuff when it comes to digital marketing. They've been a pleasure to work with, and we'd happily recommend them to any business looking to increase leads and grow online. Thanks again!"
"Howl created our new eCommerce website, replacing our outdated site from 2011. They also manage our Google Ads and social media campaigns, and we're already seeing great results. Thanks to the whole team, we're looking forward to even better results in the future."
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