Shopify Insights

Useful thinking for people selling on Shopify.

Just Design Stuff is now Howl

CRO after launch: a 90-day optimisation plan for Shopify stores

August 12, 2026

Headless Shopify: when creative freedom is worth the complexity

Design systems for Shopify: faster changes without a generic store

How to run ecommerce A/B tests without fooling yourself

Ecommerce accessibility is part of conversion optimisation

Checkout CRO: remove doubt before asking for payment

Homepage design for Shopify: give every section a job

February 26, 2026

Designing collection pages that help customers choose

February 12, 2026

Shopify B2B UX should feel as considered as consumer ecommerce

October 22, 2025

When should an ecommerce brand move to Shopify?

August 21, 2025

Shopify webhooks changed in 2026: a practical integration check

January 21, 2026

Consistent Shopify Plus branding across checkout and customer accounts

December 17, 2025

Market-driven shipping on Shopify: what to review before rollout

October 7, 2025

Agentic commerce on Shopify: what merchants should prepare now

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