Move to Shopify without leaving your rankings behind.
We protect the organic visibility you've already built, carefully planning URLs, redirects and on-site SEO as part of your move to Shopify.
Why migration SEO matters
Changing ecommerce platforms can change URLs, page structures and how search engines understand your store. Without careful planning, that can put existing rankings and organic traffic at risk.
We make SEO part of the migration from the beginning, protecting what's working while creating stronger foundations for Shopify.
Where migration SEO goes wrong
Small changes during a migration can have a big impact on organic performance:
- High-performing URLs disappear
- Redirects are missing or incorrect
- Page titles and metadata get lost
- Search engines find broken or duplicate pages
We identify these risks before launch and make sure important SEO signals are carried across correctly.
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How we approach SEO & redirects
We start by understanding how search engines see your existing store, then carefully map that across to the new Shopify structure.
- We audit existing organic performance
- We identify valuable pages and URLs
- We map redirects into Shopify
- We migrate important on-page SEO
- We monitor for issues after launch
The goal is a smooth transition for both your customers and search engines.
How we help businesses grow
SEO Audit
Review existing rankings, organic landing pages and site structure to identify the areas that need protecting during the move.
URL Mapping
Map existing URLs against the new Shopify structure so customers and search engines reach the correct destination.
301 Redirects
Implement permanent redirects for changed URLs to preserve authority and prevent customers landing on broken pages.
On-Page SEO
Carry across important titles, descriptions, headings and other on-page information to maintain strong SEO foundations.
Technical Checks
Review indexing, canonicals, sitemaps and other technical SEO elements to make sure Shopify is configured correctly.
Post-Launch Monitoring
Monitor indexing, redirects and organic performance after launch to identify and resolve migration-related issues quickly.
We work across the platforms and software that make the biggest impact.
Strategy → Build → Optimise
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Audit the existing store
We review your current URLs, rankings and organic landing pages to understand where search visibility comes from and what needs protecting during the migration.
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Map the redirects
We match existing URLs to their new Shopify destinations, creating a structured redirect plan and carrying across important on-page SEO information.
Monitor the move
Once the new store is live, we check redirects, indexing and key organic signals to identify migration issues and resolve them as quickly as possible.
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