Building a brand customers could understand before stock existed
Habistax began as an innovative modular planter for aquascaping enthusiasts. The idea was strong, but the product was unfamiliar and physical stock was not yet available. To launch successfully, customers needed to understand what Habistax was, how it worked and why it would improve their aquarium.
We worked from the first sketch onwards, creating the name, identity, packaging and ecommerce experience. The opening brand, product and campaign imagery shows how the visual system moved between the Shopify store, product explanation and launch creative without losing consistency.
More than 80 hyper-realistic CGI assets gave Habistax a credible presence before full production. They allowed the product to be demonstrated in context and presented consistently across the website, packaging, instructions and advertising.
Turning product education into pre-orders
The mobile checkout, email and packaging imagery shows a launch journey built to carry customers from first discovery through to purchase. Shopify became the central source of product information, while campaign pages, influencer activity, social content and automated email continued the story around it.
Every touchpoint had a clear job. Advertising created interest, CGI made the product understandable, the store answered practical questions and email kept potential customers engaged while production progressed.
That connected approach generated more than 500 pre-orders before full production and gave Habistax a complete brand and ecommerce system ready for future products.
By connecting product education, CGI, campaign creative and email around one buying journey, we helped an unfamiliar product earn trust and convert before full production began.
If you’re looking for solutions to drive real growth, we’re the team that makes it happen.
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